Our Story — The Vision Behind Minalio
Minalio was born from a simple idea: transform sunglasses into more than an accessory. We wanted them to represent style, personality, and the freedom to express yourself. What started as a small concept soon evolved into a brand with purpose, identity, and a passion for delivering quality and authenticity.
From the beginning, our focus has been on designing pieces that combine elegance, comfort, and durability. Every frame, every detail, and every color palette was thoughtfully developed to reflect the modern lifestyle — dynamic, bold, and full of individuality. Minalio grew through dedication, research, and a genuine love for aesthetics and fashion.
As the brand took shape, we built a community around it — people who value style, confidence, and the subtle power that the right pair of sunglasses can bring. Today, Minalio stands as a brand created for those who live intensely, seek inspiration in the everyday, and want to carry a unique identity wherever they go.
This is who we are. A brand shaped by vision, crafted with care, and driven by a desire to deliver more than products — we deliver a piece of lifestyle, personality, and attitude.
Welcome to Minalio. Where style meets purpose.
Our Vision — What Minalio Stands For
At Minalio, our vision goes far beyond creating sunglasses. We aim to inspire confidence, individuality, and self-expression in every person who wears our products. We believe that style is a powerful language — and the right pair of sunglasses can transform the way you see the world and how the world sees you.
Minalio was built on the idea of offering more than fashion. We provide comfort, quality, and identity through designs that match real life: fast-paced, modern, and full of personality. Our vision is to make every customer feel unique, empowered, and connected to their own sense of style.
We want Minalio to be recognized not only for its products, but for the feeling it delivers — the confidence to stand out, the freedom to express who you are, and the inspiration to live boldly. Our mission is to become a brand that shapes experiences, elevates everyday moments, and brings authenticity to the forefront of fashion.
This is the vision that guides us. To create sunglasses that don’t just complete a look, but define it. To craft pieces with purpose, passion, and meaning. And to build a brand that grows with you, your story, and your lifestyle.
Welcome to the vision of Minalio — where expression becomes identity.
The Founder — João Felipe
Founder and Creative Director of Minalio, João Felipe is the visionary mind behind the brand. Passionate about design, aesthetics, and the power of personal expression, he always believed that sunglasses could be more than an accessory — they could become a symbol of identity, confidence, and lifestyle.
Guided by an entrepreneurial spirit and a deep appreciation for style, João Felipe dedicated himself to creating a brand that reflects authenticity and modernity. Through research, creative exploration, and attention to detail, he shaped Minalio with the purpose of delivering products that blend beauty, comfort, and meaning.
As Creative Director, he personally leads the artistic direction of the brand — from design concepts and materials to the visual identity behind each collection. His goal is to ensure that every piece captures the essence of Minalio: bold, contemporary, and inspired by real people and real stories.
For João Felipe, Minalio is more than a project — it is the expression of a vision and a commitment to elevating style through originality and purpose. His leadership continues to guide the brand toward innovation, creativity, and a strong connection with its community.